• OUR STORY
THE DECISIONS WE MAKE TODAY SHAPE THE US OF TOMORROW.
DECISION 168 is a growing community of decision-makers, coaches, and entrepreneurs — and the bootstrapped platform built to help them build a business without losing their life to it.
NO INVESTORS • NO BOARD • NO EXIT ON THE HORIZON
• WHO ANSWERS TO WHOM
WE ANSWER TO NO ONE BUT THE MISSION.
DECISION 168 is bootstrapped. No investors, no board of directors, no one with an eye on an exit. That independence isn’t a badge for the pitch deck — it’s the reason we can build the way we build.
We'll always welcome partners who share the vision — not just the exit.
We do the things no one would give us permission to do.
We try what other companies are too afraid to try.
We skip safe, and go for original.
A NOTE ON PARTNERSHIP
Independence isn’t the same as isolation. We’re actively open to partners who share the vision and want to help us grow it — not just extract value from it. If that’s you, we’d genuinely like to talk. We just won’t trade the mission for the check.
• THE FORMULA
8 HOURS FOR WORK. 8 HOURS FOR LIFE. 8 HOURS FOR SLEEP.
THAT’S NOT WORK/LIFE BALANCE — IT’S LIFE/LIFE BALANCE. WORK IS LIFE TOO.
Achieving it is hard. We’re here to make it a little easier.
• ONE ECOSYSTEM, EVERY LAYER
STRATEGY. EXECUTION. COMMUNICATION. ACCOUNTABILITY.
One place to set your goals, run your projects, talk as a team, and hold each other accountable — instead of duct-taping five apps together.
Goals & Strategy
See your entire business strategy in one place. Priorities visible to everyone.
Team Communication
Peer, team, project, and task-level chat — built into the same platform as your work.
Projects & Accountability
Know who’s doing what, when, and how it connects to your goals.
Meeting Rooms
Dedicated Water Holes for every team. Always available, no link required.
ConnectWork Advisors
Vetted operators who’ve built what you’re building. Real guidance, not generic advice.
Content Planning
Strategy to execution for creative and marketing — all in one workflow.
• WHO WE BUILD FOR
FORGET THE FORTUNE 500. WE’RE HERE FOR THE FORTUNE 5,000,000.
The small and mid-sized businesses everyone else ignores. They’re underserved. They don’t get the respect they deserve. We do.
• WHAT WE BELIEVE
RULES WE BUILD THE COMPANY BY.
REMOTE, NOT DISTANT
STAND AGAINST THE OFFICE.
Don’t recreate the same Zoom-fatigued meetings. Have fewer meetings. Communicate asynchronously. Trust your team instead of tracking them.
TIME
AN HOUR ISN'T AN HOUR.
60 uninterrupted minutes beats an hour chopped into four 15-minute fragments. Uninterrupted time produces better work.
PLANNING
PLANS ARE GUESSES.
The longer the plan, the worse the guess. A 3-year plan? Make it 3 weeks. Plan more often, not less.
FAMILY
WE'RE NOT YOUR FAMILY
We’re an ally to it. We don’t eat into your personal time or expect you to work Sunday to prep for Monday.
• WHY THIS EXISTS
WHAT IF THERE WERE A PLATFORM THAT HELPED PEOPLE PERFORM AT THEIR HIGHEST LEVEL — WHILE ACTUALLY PROTECTING THEIR WELLBEING, THEIR RELATIONSHIPS, AND THEIR SANITY.
DON MAHMOOD, FOUNDER — READ THE FULL STORY →
• JOIN THE MOVEMENT