The 20 BEST Marketing books FOR beginners to read in 2024

best marketing books

"I read books.” (when asked how he learned to build rockets)."
- Elon Musk

Marketing is an ever-dynamic field. New trends and technology keep influencing the way marketers operate daily. Therefore, one needs to be well-versed when it comes to effective marketing.

What are you supposed to do to learn good marketing tips and tricks as a beginner? Although the best way is to get your hands dirty by actually doing stuff, you must first broaden your knowledge and expertise.

Reading articles, blog posts, and watching videos online is helpful, but only in the short run. However, the internet can help you learn the strategies, psychology, and creative process to build a successful brand.

However, it could be more organized and overwhelming for a beginner. So, if you truly want to leverage your marketing game, you must start reading books. The reason for that is a book is so much denser in content. Other sources provide bits and chunks of information, but books give you a comprehensive insight into the matter. But the issue is not the quantity of the content but the quality as well.

It has been observed in studies and research that retention from reading books is more compared to any other source of information. When it comes to marketing, this couldn’t be agreed upon more. As a beginner, you must read books to learn the nuts and bolts of marketing. The following is a comprehensive list of the best marketing books for beginners.

20 Best Marketing Books to Read in 2024 

● Influence: The Psychology of Persuasion

Robert B. Cialdini’s 1984 book, The Psychology of Persuasion, is credited with founding the field of Influence and Persuasion science. This engaging book extensively explains the psychological principles that underlie marketing and sales.

● Marketing Made Simple

In this book, Donald Miller explores the value of content and its function in marketing. It provides guided steps to establish a business. This book also discusses how today’s market requires you to be extremely agile.

● This is Marketing

Any company looking to improve its marketing can indefinitely benefit from reading Seth Godin’s “This is Marketing.” Regardless of your business type, the knowledge offered in this book is invaluable with notions like “Marketing Is the Price of Admission” and “Marketing is not a department.”

● Kotler On Marketing

Kotler On Marketing by Philip Kotler aids marketers in gaining a clearer understanding of how businesses will develop in the future. It deals with ideas like segmentation strategies for businesses.

● Content Chemistry: An Illustrated Handbook for Content Marketing 

Information marketing is made simple with the help of Content Chemistry. It also discusses how to produce and market content in today’s world successfully.

● Return on Courage 

Ryan Berman’s business book Return on Courage is simple and encouraging. The book explores how boldness can help small firms stay ahead of the competition and achieve success.

● Selling the Invisible

Selling the Invisible by Harry Beckwith assists you in creating better sales and marketing strategies by examining the intangible aspects of a business.


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● Good to Great

Good to Great by Jim Collins explains how businesses progress from good to great and how to use the same strategies in your own business.

● Contagious: Why Things Catch On

Jonah Berger’s book Contagious: Why Things Catch On discusses how products, ideas, or messages retain and how you can use this to your advantage.

● Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg and Justin Mares’ “Traction: How Any Startup Can Achieve Explosive Customer Growth” is the definitive book for putting your goods or services in front of your target clients at the appropriate moment and place.

● The Practice of Management

Everyone in marketing and sales should read Peter Drucker’s classic, The Practice of Management. It is one of the best marketing books ever written.

● Top of Mind

In Top of Mind, John Hall believes that marketing requirements and expectations have evolved. As a result, long-lasting relationships can be forged by consuming enriching content.

● Originals

Adam Grant offers guidance and inspiration for having novel ideas and behaviors without taking unnecessary risks in Originals: How Non-Conformists Move the World.

● Crushing It!

Gary Vaynerchuck’s book Crushing It teaches business owners how to create their brands and leverage them to attract clients. This is a step-by-step manual for using social media marketing successfully.

● Buyology

The significance of rituals, superstitions, and the senses in branding and marketing is highlighted in Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy.

● Epic Content Marketing

In his book Epic Content Marketing, Joe Pulizzi walks you through developing engaging stories for your audience that will result in effective marketing.

● Made to Stick

Authors Chip Heath and Dan Heath share how to make ideas stick. First, ideas must connect with clients; thus, they must be clear, concrete, believable, passionate, and accompanied by tales.

● Positioning

Al Ries and Jack Trout’s Positioning is a famous work on marketing. It speaks to the significance of developing a position in addition to a message. Business owners must comprehend how their organization’s strategies fit in the market and their client’s perspectives.

● Tested Advertising Methods

Even though John Caples’ book Tested Advertising Methods was released more than 20 years ago, contemporary marketers can still benefit from it. The guidelines for creating persuasive text that sells can be used in any scenario. You’ll learn about time-tested, effective advertising techniques from this book.

● The Marketing Book

The Marketing Book By Jason McDonald offers a practical manual for formulating a strategy utilizing the “think/do/measure” process. Each chapter describes a task and explains how to approach it, carry it out, and evaluate the results.


Time and attention are the two most valuable assets in 2024. You don’t need to read the so-called best marketing books of all time. One doesn’t have the time to read every book one comes across. You have to go with whatever works for you.

You need to read books that align with your marketing goals and the scope of your business. Therefore, you need to research properly and follow a reference guide. This list of the best marketing books for beginners will help you decide what books you should pick up based on what particular value they provide.

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