It’s surprising that a considerable number of people still don’t get it – in a world where the internet has become an integral part of our daily lives, a solid social media presence is no longer just a luxury but a necessity for businesses looking to succeed.
It’s a Necessity
For organizations of all sizes, having a solid social media presence is more crucial than ever in today’s fast-paced, digital world. For businesses to effectively and positively establish an online reputation, more than social media presence is needed; they also need to interact with their followers. It is no surprise that businesses want to reach out to this pool of potential clients and partners, given that millions of people spend endless hours each day on various social media sites.
Engagement
Engagement on social media is now an even more crucial part of contemporary marketing tactics. Businesses must produce and publish high-quality content that connects with their target audience as consumers become increasingly picky and demanding about their online experiences. Additionally, social media platforms are more sophisticated than ever, providing various tools and capabilities to support businesses in better engaging with their followers.
Businesses may engage with their target audience, increase brand recognition, and bring visitors to their website by having a robust online presence. It is an economical approach to interacting with many people in real time. However, keeping up with social media demands constant work and can take time.
Why ‘Decision 168’
The sheer amount of social media content is one of the biggest problems for businesses. With so much competition, separating from the crowd and having your message heard is becoming harder and harder. To simplify this process, use a platform like DECISION 168 to help you generate and manage your content more efficiently and effectively.
Organize, Create, & Manage Optimal Content with Decision 168
Businesses can quickly produce and manage content using the productivity and work management platform Decision 168. With Decision 168, content managers can use a single platform to organize, create, and manage optimal content that will be shared on many social media channels, streamlining their social media administration and expanding their audience.
Analytics and Insights
Businesses may easily schedule posts in advance utilizing Decision 168 to take advantage of every chance to engage with their audience. Thanks to the platform’s analytics and insights, they can track their social media success and make data-driven decisions regarding their content strategy.
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Social Media Management
Decision 168 offers task management and collaboration tools in addition to its social media management functions, enabling teams to work together successfully and efficiently. It allows organizations to complete work on schedule, lowers the chance of errors, and helps businesses save time.
Conclusion
In 2023, social media involvement and presence are essential, and they will only become more so as the world gets more interconnected. Businesses may improve their social media management, attract a larger audience, and take advantage of social media opportunities using Decision 168. Decision 168 is the ideal option for businesses aiming to increase productivity, operate effectively, and accomplish their objectives thanks to its robust features.
Here are some statistics on the importance of social media presence on various platforms:
LinkedIn:
- According to Hubspot, nearly 50% of all B2B buyers use LinkedIn to research vendors and products. (Source: https://blog.hubspot.com/marketing/linkedin-statistics)
- According to the Content Marketing Institute, LinkedIn is the number one social media platform for lead generation, with 94% of B2B marketers using it. (Source: https://contentmarketinginstitute.com/2019/06/linkedin-b2b-lead-gen-study/)
Twitter:
- The average Twitter user has 208 followers, according to Hootsuite. (Source: https://blog.hootsuite.com/twitter-statistics/)
- According to the Content Marketing Institute, Twitter drives more traffic to B2B websites than any other social media platform. (Source: https://contentmarketinginstitute.com/2018/04/b2b-twitter-traffic-tactic/)
Facebook:
- Over 2.8 billion people use Facebook each month, according to Statista. (Source: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users/)
- According to the Pew Research Center, Facebook is the most widely used social media platform among US adults, with over 69% of adults using it. (Source: https://www.pewresearch.org/internet/fact-sheet/social-media/)
Instagram:
- Instagram has over 1 billion active monthly users, according to Statista. (Source: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/)
- 60% of people say they discover new products on Instagram, according to Hootsuite. (Source: https://blog.hootsuite.com/instagram-statistics/)
YouTube:
- YouTube has over 2 billion monthly active users, according to Statista. (Source: https://www.statista.com/statistics/254100/number-of-monthly-active-youtube-users/)
- YouTube is the second most popular social media platform, with 73% of US adults using it, according to the Pew Research Center. (Source: https://www.pewresearch.org/internet/fact-sheet/social-media/)
TikTok:
- TikTok has over 1 billion active monthly users, according to Sensor Tower. (Source: https://sensortower.com/blog/tiktok-statistics)
- TikTok is the most downloaded app in the Apple App Store, according to App Annie. (Source: https://www.appannie.com/en/insights/market-data/tiktok-crosses-1-5-billion-downloads-becomes-most-downloaded-non-gaming-app-in-history/)
